Welcome to Social – Media That Works!

Welcome to Social! A new Winery blog to show you the newest industry focused, social media trends, successful campaigns, tips and tricks to help your business grow, turning tags and shares into bottles sold.

 

Targeting Your Marketing; Who are Your Customers?

No matter what your digital strategy involves, be that increased brand awareness, increased sales or even embarking on expanding business via exporting your wine overseas, segmentation and consumer behavior are key marketing concepts to apply in order to succeed. Read More

Turning Tags and Shares into Bottles Sold

Social Media Marketing is about creating value, sharing, participation, community, entertainment, commerce, and publishing.

All of these aspects have their own marketing objectives. Increased brand awareness is often a key aspect. After all, who doesn’t want their customers to automatically think of them when they are choosing a bottle of wine, booking a dinner or function? Read More